6 Ways to Boost Your Social Media Presence
Hi there, I hope you are having a great day.
Let’s begin our newsletter with something funny.
For a while now, I always wondered how my parents passed the time in the 80’s and 90’s without social media
I asked my 32 other siblings and they’ve got no idea either.
Are you social media savvy? Social media is where businesses get found, reputations are built, and how loyal clients can stay up to date with what you are doing.
Read on for our expert tips and tricks to build your business through social media.
Where will you post?
Facebook
Instagram
Twitter
LinkedIn
YouTube/IGTV
1. Create a game plan
Each medium is a little different. Start by checking out industry posts and your competition’s feeds to get an idea of what works best on each platform. Think about where you’ll find your target audience to create specific content. Next, create a plan that complements your brand and reinforces your message.
What type of content will you post? Here are a few suggestions to get you started:
Posts that promote your interesting and informative blogs
Relevant reposts during the week like #tiptuesday, #throwbackthursday, or #fridayfeeling
National days of fitness, nutrition, and other fun celebrations
Contests or games
Staff profiles
Photos or video tours of your new space.
Announcements of any news you can share
Here’s a social media pro tip: Create a library of content ahead of time so you can schedule accordingly, spread out related content, and avoid scrambling for last-minute posts. The more organized you are, the more success you’ll see!
2. Repost and feature your customers
Engagement is the name of the game! Social media is based on everyone being… well, social! The more interaction you can encourage, the bigger your social circle gets and the more attention you get for your business. So, get your audience commenting, sharing, and reposting your content to see your reach skyrocket and your audience grow!
How can you get your clients to do the work for you? They love to see themselves! Profile clients, share their stories, celebrate their successes, and repost their content to keep them interested, engaged, and invested in your business. More clients will want to be featured and tell their friends when they see how much you value and support your clients!
FlexPods most popular posts are the ones where we feature our newest partners and wellness pros.
3. Share video clips of classes or services
What’s the best way to get people excited to give you a try? Show them what they’re missing! Sharing clips of your online or in-studio classes or treatments is a great way to attract new business.
Got a new class to promote? Post a teaser video on Instagram!
Bringing back an old favorite? Post footage from a past class to build excitement.
Want to boost your online attendance and get new members? Offer a free trial class on YouTube to fill your classes and draw in a whole new crowd.
4. Make booking easy
Social media is a dream for marketing, but it can also make you money! Did you know you can offer booking through your social media accounts? With Facebook (not to mention through your website directly), widgets can help you get business instantly. Get set up with a fully customizable widget so your clients can have direct access to booking classes, scheduling appointments or learning more about your business.
So, as people are checking their feeds and looking at your content, they can get registered with just a few clicks. Use social media to the fullest to watch your bottom line grow!
5. Reward for sharing reviews on social
Make it worth their while to review your business! Encourage your clients to brag about you by rewarding them for their loyalty. Word spreads fast on social media and referrals are priceless.
Work on getting the word out through third-party endorsements—like your best clients! Offer incentives like free merch, VIP perks, free classes or treatments, and more. People trust people, so get your business noticed with rave reviews from your clients and then share them through your channels for maximum exposure!
6. Promote your refer-a-friend program
With so many eyes on your posts, use social media to promote your programs, and get even more attention! Get your clients to refer their friends by promoting your refer-a-friend program. Why wouldn’t your happy customers want to share their great experiences with everyone they know? Offering clients incentives to promote your business is a strategy that builds your community and profits, so reward referrals with prizes or loyalty points to give your clients a little extra motivation.
Get in on the social scene
Social media is the most effective way to get your business seen by strangers, talked about by your fans, and to up your attendance. Use your social media accounts to connect with your community, attract new clients, promote your programs, and show the appreciation you have for your team. Get the tools you need to use social media and build your business like a pro!
Have fun and see you soon.
Laurent
