Hi there, I hope you are having a great day.

Let’s begin our newsletter with something funny.

John was placed under arrest for downloading the whole Wikipedia website.

He told the officer "Wait! I can explain everything!!"

It’s like the saying goes, “You never get a second chance to make a first impression.” According to research in the journal Behaviour & Information Technology, it takes about 0.05 seconds for users to form an opinion on whether they’ll stay or leave your website or landing page. It takes 2.6 seconds for users to find the spot on your website that will leave a lasting impression.

Keeping this in mind, a well-designed landing page will make a strong first impression, converting more visitors into leads. With the average landing page yielding conversion rates between 10% to 26% across all industries, you need to develop a strategy to stand out from your competitors and maximize your conversion rates.

How do you increase your landing page conversions? How your website looks and feels from top to bottom matters to the user experience. Here we’ve outlined five website design and landing page fundamentals to boost your website conversions.

1. Quick structure tips

The truth is most people only skim through your page, pulling out the most important details. How do you make those details stand out?

· Use white space: White or negative space—spacing between different elements which contain nothing—keeps visitors focused on your message, leading them to take action.

· Take the blink test approach: The visitor must gather the main message from the page in the amount of time it takes to blink— about three to five seconds.

· Remove the navigation: If your landing page is not a home page then remove the navigation. Any other links distract visitors from your goal to convert them.

2. Grab attention with the headlines

With landing pages, the bounce rate is 70-90%, which means you need to keep eyes glued to the page, and you do that with the headline. Your headings and subheadings need to grab the attention of visitors, so make them catchy, clear, and concise, and drive home the benefit of the rest of the page. According to a report from Sumo, clear and straightforward headlines outperformed creative ones 88% of the time.

Why is the headline so important for conversions? Well, nine out of ten visitors that read your headline will also check out your CTA (call-to-action). That’s why the message from your headings must also match your CTA. Below is an example:

Headline: FREE Template: 7 Workouts for Every Day of the Week

CTA: Download the FREE Work Out Template

Or

Headline: FREE Template: 5 tips on how to make more money by renting a studio space.

CTA: Download the FREE FLEXPODS Template

3. Appeal with eye-popping visuals

While the functionality of a web page is important, you still need attractive colors and great visual content to convert your visitors. It’s true—your visitors are 80% more likely to read landing pages that feature colorful imagery. What do you need to know to up your visual game on your page?

· Colors: Your page colors should reflect your brand and unique style. At the same time, make your CTA button a contrasting color to stand out.

· Images: Since people process visuals quicker than text, your images set the tone for your web page. As a result, add value to the page by selecting images or stock photos aimed toward your target audience.

· Videos: Video is more engaging than text and can improve conversion rates on landing pages by 86%. It’s also a more personal way to connect with your visitors.

4. Write compelling content that stands out

Since most people don’t read every word on your page, it’s best to write short paragraphs and bullet points that are easy to digest. Landing pages with fewer words have an average conversion rate of 14.30%. How do you create compelling content that leads to conversions? Here’s how…

· Pain points and solutions: Build trust by touching on a problem your audience is facing, then illustrate how you can help them with your solution.

· What to expect: You also need to mention what’s included in your solution or what visitors can expect from your service or content before they decide.

· Social proof: Including social proof on your landing page validates everything you’ve been saying. Landing pages with reviews or testimonials will convert at an average of 12.5%.

5. Is your web page or landing page mobile-friendly?

If you have to zoom in to view the content, your landing page isn’t compatible with touchscreen devices, like a smartphone or tablets.

Unfortunately, Google’s search algorithm penalizes non-mobile-friendly websites in mobile search results.

To make your page more responsive, you’ll need to decide what elements are best suited to leave out on the smaller screens. As of 2021, nearly 57% of all web traffic is from mobile devices, which means by making your landing page responsive, your visitors are better set up to convert into leads.

It’s time to design an expert page that lands leads

Your landing pages are responsible for acquiring new leads, so they must be well-designed and make a good first impression. From an eye-catching headline to a strong page layout to compelling content, your landing page needs to stand out.

Marketing: 5-tips for a powerful landing page