As fitness professionals, our sales job is to understand what each prospective client wants from an wellness program and to then help them see how our fitness programs can help them achieve their goals. This article breaks down how to sell in a ‘non-sales way’ in 5 easy steps. 

High school calculus is probably the last time you had to think about algorithms—if you’re lucky, that is. But for performers and content creators alike, there’s a new algorithm to worry about:

Instagram’s algorithm.

With billions of Instagram users vying for attention daily, unlocking the method to the madness is key for anyone who wants to expand their reach and grow their personal brand.

Autism spectrum disorder (ASD) is the fastest-growing developmental disorder in the United States, with about 2.2% of the population having received a diagnosis.

Although the incidence is increasing as a result of improvements in early ASD identification, there has, fortunately, been an increase in acceptability, accommodations and specializations for people with ASD in all areas of life, including the fitness community.

For success, it's crucial to prioritize each client's uniqueness over generic approaches, fostering a personal connection that boosts accountability and reduces resistance to change.

There are many Facebook groups out there. Chances are, you’ve probably joined a few of them over the years, and they might’ve even helped your business grow.

Boosting your wellness business's online visibility is no easy feat, especially in a crowded market. To conquer this challenge, mastering SEO (search engine optimization) is crucial for securing prime spots on Google's coveted first page.

A key aspect of SEO is acquiring high-quality backlinks, where authoritative websites endorsing your content act as a vote of confidence for search engine algorithms.

As a wellness professional, your clients or patients hold immense value to you. Assisting them in reaching their goals is likely one of the core reasons you chose this path. However, the challenge lies in acquiring new clients, a struggle that many fitness professionals face. If this resonates with you, fret not.

In this article, we will dissect nine effective strategies that can aid you, as a business owner, in expanding your client base.

Are you a wellness professional looking for a convenient and cost-effective solution to pursue your fitness goals, run your own fitness business, and create captivating content? Look no further! Renting FlexPods studios can be a game-changer for wellness entrepreneurs.

In this blog post, we will explore the numerous benefits of renting FlexPods studios over working in a traditional gym, driving to clients'/patients' homes, or renting your own studio space, including their versatility for creative content production.

The biggest blogging mistake a small business can make is not having a blog. Content marketing generates three times more leads than traditional marketing, and costs 62% less.

But creating content that generates traffic, sales, and brand awareness is challenging. It’s beyond frustrating to spend time writing blogs that no one reads.

Sometimes, a few small tweaks are all it takes to turn your posts from “meh” to “amazing.” Stop making these beginner blogging mistakes right now, and start building a content creation strategy that gets results.

It’s like the saying goes, “You never get a second chance to make a first impression.” According to research in the journal Behaviour & Information Technology, it takes about 0.05 seconds for users to form an opinion on whether they’ll stay or leave your website or landing page. It takes 2.6 seconds for users to find the spot on your website that will leave a lasting impression.

Although competition within the industry is fierce, there are digital strategies available for outshining competitors and building a loyal following—namely, search engine optimization (SEO) and keyword research. SEO involves tailoring your marketing strategy to satisfy search engine algorithms and, in turn, improve your position on search engine results pages (SERPs). The higher up your site appears on search engines like Google, the more likely you are to drive organic traffic.

You’ve set up a fancy website for your wellness business. Unfortunately, without a compelling call-to-action to persuade your target audience, visitors will scroll through your landing page and then move on.

As a natural part of the client journey, reading and watching reviews and testimonials allow consumers to make a more informed decision before hiring the right wellness professional.

90% of consumers read online reviews or testimonials before visiting a business and 88% trust online reviews as a personal recommendation from a family member or friend.

Building your social proof is essential to the success of your business. According to Qualtrics, 93% of consumers say that online reviews influence their buying decisions.

How do you go about getting positive reviews and testimonials from your clients to grow your business?

Are you social media savvy? Social media is where businesses get found, reputations are built, and how loyal clients can stay up to date with what you are doing.

Read on for our expert tips and tricks to build your business through social media.